In response to the trend of upgrading the quality of traditional consumption and the flourishing of new consumption, Luen Mei Group has been expanding its consumer industry distribution to meet the needs of the public for a better life.
Guizhou Anjiu - Two Vintage Liquors in Guizhou
Guizhou Anjiu Group, as the first liquor group in China, is located on Chishui Riverbank, also known as Liquor River in Tucheng Town, Xishui County, Guizhou Province, where its production base for flavored liquor is seated. It focuses on brewing high-quality flavored liquor.
Originated from Zui Qun Fang liquor shop in the 1930s, Anjiu started with the establishment of the state-owned Anjiu Distillery in 1951. It stood side by side with the state-owned Moutai Distillery established in the same year, and has won many national famous wine awards. In 1988, Guizhou Anjiu Group, the first liquor group in the People's Republic of China, was born, and received the care and affection of a number of Party and State leaders.
Guizhou Anjiu abides by the "five-devoted": devoted to brand, devoted to quality, devoted to capacity, devoted to culture, devoted to service; Adherence to "five 100 percent": 100% brewed on Chishui Riverbank, 100% using red tassel glutinous sorghum, 100% using 12987 ancient Daqu flavored craftsmanship, 100% made in vat jars for 5 years, and 100% Anjiu's own original brewing; Abide by the traditional Daqu flavored liquor technology of "1, 2, 9, 8 and 7".
In recent years, Guizhou Anjiu has made an all-out effort and made multiple breakthroughs in the four fronts of production area, capacity, brand and marketing, and has seen an impressive "Anjiu speed". At present, Guizhou Anjiu already has tens of thousands of tons of flavored basic liquor reserves made with Daqu, and has achieved an annual output of over ten thousand tons of high-quality and high-temperature Daqu, ensuring 100% self-sufficiency of Daqu for liquor making. In April 2020, the "Anjiu Chishui Wine Valley" program was officially launched. The total investment of "Anjiu Chishui Wine Valley" is more than 10 billion yuan. After completion, it will possess an annual production capacity of 30,000t bottles of Daqu Flavored Liquor, 60,000t bottles of high-quality high-temperature Daqu and 180,000t liquor stored in potteries, and build the "core premiere brand of Chinese flavored liquor".
Terraké - Champion of the French Luxury Lifestyle
Terraké has inherited 50 years of SPA skin care aesthetics, and is well-known in the international market for its ultimate luxury. Taking inspiration from nature, Terraké has launched a wide series, including Terraké that is featured with technological anti-ageing, repair and maintenance and Niniky skin care, and the skincare grade professional hair care FORVIL. With a full-scene marketing system, it can precisely reach the core consumer groups of domestic high-end beauty products.
Terraké, a French palace-level SPA skin care brand, is developed by the exclusive high-tech B.L.C lab. By extracting prime natural energy, bringing together the essence of SPA skin care, and gathering the natural energy of vitality, Terraké keeps exploring better skin beauty concepts and ways to open the legend of micro SPA skin care field, and insist on presenting the French elegance and romance to the world.
FORVIL, a centennial care brand, originated in France. Since its inception, FORVIL has caused a sensation in the fashion circle and has always been the trend of the times. Its innovative care products have been a great success since they were launched, creating a trend of cooperation between business and illustration artists, and greeting the singing praise of National singer Charles Trenet... For a century, FORVIL has always guided the fashion trend of personal care products with exquisite elegance and creative aesthetics.
Today, FORVIL, which has accumulated over time, is rejuvenated with new vitality, and it has inherited the technical accumulation and ingenious quality in the field of hair care for a hundred years. FORVIL draws inspiration from skin care, and selects 8 precious, pure and effective skin care essence ingredients from all over the world, with innovative hairdressing and maintenance technology and master fragrance blending, bringing perfect maintenance to scalp and hair.
Redefine hair care with skin care through centurial inheritance!