800 square meters of the folding angle screen, Shanghai's largest naked-eye 3D, "FORVIL X Jing Boran" blockbuster premiered around the world... On August 14, "Let Love Dominate the Screen" and "SHOWAY" giant screen "Naked-eye 3D" were shocked and launched on Valentine's Day! Shanghai will build itself into an "international consumption center city" to present another beautiful scenery.
"Naked-Eye 3D" Trend
With the rapid development of science and technology, we are no longer satisfied with the 3D effect that achieved with the help of tools. In recent years, many "Naked-eye 3D" in China have come into the public one after another, such as Taikooli on Chunxi Road in Chengdu, Guanyin Bridge in Chongqing, Beijing Road Pedestrian Street in Guangdong, Suning Square in Wuhu and so on.
With the maturity of "Naked-eye 3D" technology, its value in promoting urban influence and role in developing the cultural tourism industry have become apparent: the "Naked-eye 3D" of Gwangming Cave in Gyeonggi-do has become one of the most famous scenic spots in South Korea; in Chengdu, Taikooli on Chunxi Road has become a "trendy" holy place for young people with many successful cases, and has fully interpreted the popular concept of "Cyberpunk".
As the "source" and "arena" of new retail, Shanghai leads the global fashion consumption trend. However, there are no influential works in scale and topic in the field of "Naked-eye 3D" in Shanghai at present. "SHOWAY" is a business card of Yangtze River Delta created by Luen Mei Group. With the unique location advantage, the project influence can quickly spread through the rapid development and mobility of Hongqiao plate. Located at the intersection of Panzhong East Road, Zhuguang Road, the 800-square-meter giant screen is directly opposite to the National Exhibition and Convention Center, which has attracted much attention since the opening of the new city on January 28.
In terms of its scale, the "SHOWAY" 800 square meters folding angle screen and the "naked eye 3D" supplement each other; In terms of the topic, when it comes to "Valentine's Day", a traditional Chinese romantic festival, "Let Love Dominate the Screen" has strong communicability. It can realize the perfect integration of traditional culture and fashion consumption, publicize cultural confidence, and create an "popular" work on the Chinese Valentine's Day in Shanghai!
Cross-BU Collaboration of Luen Mei Group
On this Chinese Valentine's Day, the popularity of "SHOWAY" giant screen is inseparable from the "cross-border cooperation" among various industrial sectors of Luen Mei Group. Luen Mei explores new consumption trends and expands urban commercial space from scope to content.
In terms of scope, the concept of "Let Love Dominate the Screen" was widely publicized with the help of Mega-info Media, and thousands of screens were linked in high-speed railway station around the country. It aims to invite domestic tourists to witness this "premiere" moment together.
In terms of content, with the help of the flow of "FORVIL" spokespersons, "SHOWAY" and "FORVIL" jointly planned to make their promotional videos "outdoor premiere" in 800 square meters giant screens in the world, which not only improved the topic influence, but also further enhanced the brand reputation of "FORVIL".
Wonderful cross-border cooperation! Relying on the integrated cultural and commercial platform of "SHOWAY", Luen Mei Group will bring brand-new commercial vitality to Shanghai and the Yangtze River Delta, and add new footnotes to the "full-time wonderful" landscape. (Source: China. com)